Bootcamp: Implementing the Marketing Mix

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This intensive full-day bootcamp is an extremely impactful way to step into the life of a brand manager and take control on Marketing Mix decisions for brands. Within this session, you will develop effective Marketing Mix tactics to get ahead of virtual but fierce competitors over the course of 5 simulated years.

Within this course, you will gain knowledge of the following core concepts:

  • Product decisions
  • Pricing decisions
  • Communication decisions
  • Salesforce and distribution decisions

And apply this knowledge within the simulation:

  • Conduct marketing analysis
  • Conduct competitor analysis
  • Design a product
  • Set product prices
  • Allocate advertising resources
  • Select effective communications channels
  • Set distributor margins

PLEASE NOTE: Price below includes VAT

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