This immersive full day digital marketing course in a form of a simulation bootcamp illustrates media challenges in the digital age. You will gain exposure to the use of digital media, understand effective ways in communicating with ‘digital natives’, and transform media planning and execution.
You will need to focus on understanding consumers and their decision-making process, deal with the complexity of a rapidly growing market, and manage communications effectively in a competitive environment.
The following core concepts will be mastered:
- Media strategy
- Media planning
- Media objectives
And put them into practice within the simulation by focusing on:
- Consumer targeting and understanding
- Digital transformation
- Media selection and spend by region and season
- The purchase funnel
- Competitor analysis
- Return on media investment
PLEASE NOTE: Price below includes VAT